Ambiente 2024: New Opportunities and Innovations in the Global Market

Ambiente 2024: New Opportunities and Innovations in the Global Market

After relaxing a bit following the holiday marathon, we're kicking off January with business trips across Europe.

In Frankfurt, Germany, we visited the AMBIENTE trade show with our booth, not for the first time. The global consumer goods exhibition took place at the impressive Messe Frankfurt exhibition center. The scale of the event never fails to astound us, and this year was no exception. The fair featured over 4,582 exhibitors from 92 countries, attracting around 140,000 visitors!

Similar to previous years, sustainability was a major focus at the fair. Overall, the exhibition showcased four main areas: "Dining," "Living," "Giving," and the new "Working" sector. Each reflected the latest trends and offered various products - from household appliances to decorative accessories and gifts. Our EVADAY booth stood out in the "Living" area.

The design of our booth had been in the works for some time before the show. This year, we decided to refresh the booth wall. For this, we opted for a curtain made of polyester fabric that resembled natural linen in appearance. This allowed us to create a cozy environment while saving us the hassle of worrying too much about fabric smoothing.

Since this wasn't our first time participating in the fair, it was enjoyable to meet familiar colleagues and connect with new potential partners, gathering ideas along the way. Our assortment garnered significant interest, which we're particularly thrilled about.

Aside from product showcasing, Ambiente 2024 offered various lectures and seminars. Industry experts shared insights on the latest market trends, future job opportunities, and the expansion of digital commerce.

We returned from Germany with new ideas, contacts, and visions that we can't wait to implement and share with you!

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